I have a question for you: "If you had to make yourself known in detail – your name, age, and relationship status – what would you do? Would you start shouting these details in a crowd, or would you share your profile on a major social media platform?" It's a no-brainer; you'd opt for the social profile. Now, let's consider this in the context of a brand or company. You can use social media to promote your company, but will it truly target the right audience?
This is precisely why you need a website. A website not only makes your brand or company visible to your clients but also serves as your company's CV. Websites are excellent marketing tools, even when you're not actively putting in effort. They're like a one-time passive investment that continues to work until you decide to take it down or perform maintenance. Moreover, they help you generate potential clients and customers interested in your business. Think of a website as a digital marketing employee dedicated to introducing your company to every potential client.
And the best part? We've barely scratched the surface of the usefulness of this star player in marketing. A well-optimized website can cost as little as $100 as a one-time investment and serve your cause faithfully for life. Now, brace yourself for what I'm about to reveal next! It can read minds—yes, you heard that right. Here's how it works: your website can identify who's interested in your venture and who's contemplating a business meeting over coffee (mind-reading, isn't it?). It's not as cryptic as it sounds; it's simply lead generation in action. Your website can keep a record of who visits, which sections they explore, and how long they stay. This invaluable information can greatly benefit your business development team in identifying potential clients and contacts.
Websites come in various designs and types to fit your budget and requirements. You can create them on free platforms like WordPress or Webflow, or go the native route using technologies like React, Flutter, or PHP. Each option has its own set of advantages and disadvantages.
Furthermore, websites must rank high in search engine results to remain relevant and effective, much like standing out in a crowded room. This is where SEO (Search Engine Optimization) comes into play. SEO involves optimizing your site's content and links on both the front and back end, making it easily discoverable by search engines such as Google. The goal is to have Google, or any search engine algorithm in use, place your site at the top of the search results.
To create an appealing website, it's crucial to ensure its visibility to potential customers. Make sure it ranks as a top search result for relevant keywords.
We'd love to hear your thoughts on websites in the comments below!