Branding is not about creating a logo and following the color theme. It's about building brand recognition. May people confuse the concept of branding and marketing with logo creation and theme colors. But the fact is brand and marketing is all about how you capture the mind of your audience in the most effective way. Whether they see the logo of your brand or the color theme, the first thing that should come to their mind is ‘your Company Name’.
Things to Keep in Mind While Branding
- Develop your brand identity : The two most important parts of branding and marketing are the logo and the color theme. Creating these goes a long way toward displaying your brand to buyers.
Here are some things to remember:
- Make sure your logo matches your brand's colors. You may achieve this by developing a brand style guideline.
- Keep your font color and text consistent throughout your website.
- Incorporate your logo into every official communication, social media platforms, and emails.
This helps boost the recall value, and everytime your consumer sees these colors or logos, they will be able to readily identify your brand.
- Create your brand's voice : Formulating your brand's voice is vital since it allows your customers to visualize your goal. Furthermore, a strong branding and marketing helps communicate a clear message since it is consistent and unchanging. Keep in mind that your brand's voice and tone are not the same thing. Your brand's voice is consistent, however your tone varies based on the occasion and what you need to communicate.
- Decide on a brand slogan : A tagline may help a brand become distinctive in the eyes of its customers. Not only should your slogan match your brand, but it should also be brief and straightforward. A convoluted slogan, no matter how wonderful, is unlikely to be remembered by the buyer. For example, when you hear the phrase 'just do it', what comes to mind? You probably remember 'Nike', the brand linked with the phrase. In summary, a good tagline should be brief and represent the spirit of your brand.
- Stick with normal branding collateral : Branding and marketing is far more important than you believe. For that reason, it is critical that you adhere to your branding guidelines everywhere. This comprises the logo, font style, font color, brand colors, palettes, and other branding aspects. For example, if you distribute posters on your social media channel, make sure they all have the same logo, company name, and typeface.
- Stay faithful to your brand : Most brands fail when they fail to deliver on their promises and sacrifice quality. Quality is essential if you want clients to come back to you again and again. Assume you run an e-commerce shop or provide hosting services. It is critical that your service does not alter. If something does change, it should always be for the better, with your consumer looking forward to maintaining their relationship with you. Branding your firm is neither difficult nor expensive. On the contrary, developing your brand may be a fun and creative endeavor.
